modemlooper

“My grandfather was a small-town doctor and he used to say that I was missing a gene that told me that some giant risk I am about to take with my life is both stupid and dangerous. I’m grateful for this. Everything beautiful that we create in life requires a leap of faith.”

I couldn’t agree more with this quote.

Paul Budnitz created Kidrobot in 2002 funded from money he made from selling minidisco.com a $7 million business run on software Budnitz had written himself. Bundnitz and friend Eaton, an illustrator who had work previously on a short film of Bundnitz, created Dunny and Munny, two of Kidrobot’s best selling characters.

With a philosophy of collaboration, Budnitz brought in dozens of other fine artists, graffiti artists, and illustrators to work on toy projects with him.Budnitz has designed or art directed virtually every product created by Kidrobot since the company’s inception include Dunny & Munny, Zoomies, MoochyPooty, and many others.

Budnitz has worked with many of the world’s top artists, designers, and fashion brands. A short list includes artists & illustrators Frank Kozik, Dalek, Doze Green, Tara McPherson, Gary Baseman, Huck Gee, Tristan Eaton, David Horvath, Shepard Fairy, Eboy, Tilt, Mist, Joe Ledbetter, and Paul Pope; Designers including Heatherette, Lemar & Dauley, Jil Sander, Dries Van Noten, Marc Jacobs, Visionaire, and Paul Smith; Musicians including Swizz Beatz, Paul Durham and Black Lab, DJ QBert, and Gorillaz; and brands like Nike, Barney’s NYC, LaCoste, Burton Snowboards, The Standard Hotels, Siemens, and Volkswagon; and many others.

Many Kidrobot toys are extremely rare and collectible and cannot be found anywhere else in the world. Toy artists often choose to create a series of only a few hundred or a few thousand pieces, so once a toy is sold out, it’s sold out forever. Kidrobot toys retail from $6 to $20,000, and may appreciate in value over time.

www.kidrobot.com